- Good to Great
James C. Collins
- The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
Keith R. McFarland
- Hide a Dagger Behind a Smile
Kaihan Krippendorff
- Blue Ocean Strategy
Kim Maubourgne
- All Marketers are Liars
Seth Godin
- The Inside Advantage
Robert H. Bloom
- Harvard Business Review Article # 99401
Turning Goals into Results: The Power of Catalytic Mechanisms
James C. Collins
- Harvard Business Review Article # 99501
Building Your Company’s Vision
James C. Collins and Jerry I. Porras
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